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Google Search Console: how your site looks in Google

Search Console is Google's free tool that shows how your site appears in search: which queries find you, which pages are indexed and what technical problems exist. It is the main data source for SEO.

Made by
Google
Price
Free
Main report
Performance
Data retention
16 months
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What is Google Search Console?

Search Console shows the link between your site and Google Search. GA4 measures what happens after people arrive; Search Console measures the step before: impressions, clicks, average position and click-through rate.

On the technical side it shows indexing problems, Core Web Vitals and structured data errors. Every SEO audit starts here.

What Search Console makes possible

  1. Query and page performance

    Which query brings traffic to which page.

  2. Indexing report

    Which pages are indexed and why others are left out.

  3. Sitemap submission

    Submitting new pages to Google.

  4. Core Web Vitals

    Speed and user experience metrics.

  5. Structured data checks

    Errors in FAQ, product and other rich results.

  6. Links report

    A map of internal and external links.

What Search Console works with

My experience

Key SEO work I did with Search Console:

  • PELC: first place on Google for "praktik ingilis dili" (practical English)
  • Azerlotereya: visibility of game and draw pages
  • SEO dashboards for Jobsearch.az, Bakstone and Irshad
  • Technical SEO audits for sports betting sites
See the cases

Search Console resources

  • Checklist

    SEO audit checklist

  • Blog

    Show revenue, not rankings, in your SEO report

  • Service

    SEO service: who it is for

  • Training

    SEO and Search Console training

    Your team learns to read Search Console data and set priorities from it.

  • Service

    SEO audit

    Technical, on-page and content audit with a 90-day plan.

    from about 800 AZN

Questions about Search Console

Is Search Console free?

Yes, it is completely free. You only need to verify that you own the site.

What is the difference between Search Console and GA4?

Search Console shows what happens in search; GA4 shows behaviour after people land on the site. Together they give the full picture.

Why is my page not indexed?

The most common reasons: a noindex tag, a robots.txt block, thin or duplicate content, no internal links. The indexing report shows the reason.

How long is data kept?

The performance report holds 16 months of data. For long-term analysis I recommend exporting to Data Studio or BigQuery.

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