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There is traffic, but no sales

I measure the funnel step by step, find the leak and fix it with an A/B test plan.

Estimate the priceSee results
A/B test · checkout
  • A · control[X]%
  • B · new step[X]%
B won
Case · SIMA
+[X]%
Landing page conversion

Who it is for

  • E-commerce

    Drop-off on product, cart and checkout pages.

  • Banking and fintech

    Completion of online application forms.

  • iGaming

    From sign-up to first purchase.

  • SaaS

    From trial to paid.

The metrics we target

Not the number of visits, but visitors becoming customers.

At the start of every project we measure the baseline of these metrics, then report on the same metrics.

  • Should go up

    Conversion rate

    From visit to the target action.

  • Should go down

    Cart abandonment

    The share of carts that never reach payment.

  • Should go up

    Average order value

    The average amount of each order.

  • Should go down

    Step-to-step drop-off

    Which funnel step loses people.

How I work

  1. Measurement. I check that the funnel events work correctly.

  2. Diagnosis. I find the drop-off points and their causes.

  3. Hypotheses. I prioritise with an impact and effort matrix.

  4. Testing and control. An A/B test plan and measuring the result.

What you get

  • A funnel map and a drop-off report
  • Prioritised UX recommendations
  • An A/B test plan
  • A conversion dashboard

What is inside CRO

  • Funnel analysis

    Measuring step-by-step drop-off and segmentation.

  • UX audit

    Recommendations on page structure, forms and flow.

  • Hypothesis and test design

    Measurable hypotheses and a test plan.

  • Landing page optimisation

    Conversion-led landing page structure.

Tools

From the results

  • 1 year

    Building the national lottery’s digital sales channel from scratch

    Azerlotereya · from planning to launch

  • +[X]%

    Digital strategy for a public cloud product

    AZINCLOUD · B2B leads

  • 6x

    SIMA İmza: six times the annual download target

    SIMA · the annual download target

Price

  • One-off

    CRO audit

    from about 900 AZN

    2-3 weeks · funnel report, recommendations, test plan

    Request this service

Hourly consulting: 80 - 150 AZN Prices are estimates. The final price follows a discussion of the project details.

Frequently asked questions

Do you also build the A/B tests?

I prepare the test plan and hypotheses and oversee the setup. The technical build is done by your team or the tool you choose.

Can you do CRO with little traffic?

Yes, but qualitative analysis and an expert audit come first instead of tests.

When do results show?

Quick fixes in 2-4 weeks; test results in 4-8 weeks depending on traffic.

Other services

  • Ads and attribution

    Google, Meta, TikTok efficiency

  • Analytics

    GA4, GTM and dashboards

  • Digital product

    Web and app: from BRD to launch

  • Fractional Head

    A digital lead 1-2 days a week

  • Training

    Practical training for teams

Let us work out together how many sales your funnel is losing.

Let’s talk