Templates and checklists I use with my teams and students. Take them and adapt them.
A map of events, parameters, custom dimensions and conversions for every funnel step.
A one-page marketing view a CEO can read in 30 seconds.
A prioritised checklist for technical, on-page and content SEO.
One UTM standard across campaigns. No more mess in reports.
A business requirements document: goal, user flows, acceptance criteria.
Goal, audience, message, channels and measurement plan on one page.
One e-mail a month. A template, a case and one practical tip. No spam.