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You need a digital lead, but not full-time

Strategy, team and KPIs 1-2 days a week. I build an M-shaped team model and standard processes.

Estimate the priceSee results
90-day plan
  • Channel strategy
  • Team structure
  • KPI dashboard
Case · Azerlotereya
M-shaped
Digital marketing team

Who it is for

  • Start-ups

    The first marketing team and channel strategy.

  • Mid-sized businesses

    Pulling scattered channels into one system.

  • Companies entering a new market

    A plan for Azerbaijan or an international market.

  • Companies hiring a leader

    A bridge role before a full-time hire.

The metrics we target

Not the work done, but the impact on the business.

At the start of every project we measure the baseline of these metrics, then report on the same metrics.

  • Should go up

    Channel ROI

    Each channel's real contribution to revenue.

  • Should go up

    Team output

    More results from the same team.

  • Should go up

    KPI attainment

    Monthly status against targets.

  • Should go up

    Revenue growth

    The total contribution of digital channels.

How I work

  1. Audit. A channel, data and team audit in the first 2 weeks.

  2. Roadmap. A 90-day plan and priorities.

  3. Team and process. Roles, rhythm and an M-shaped team model.

  4. Leadership report. Monthly results and next steps.

What you get

  • Digital strategy and roadmap
  • A KPI framework and dashboard
  • Team structure and hiring support
  • A monthly leadership report

What is inside the role

  • Digital strategy

    Channel plan, go-to-market, budget allocation.

  • Team leadership

    Teams of marketers, designers and developers.

  • Building processes

    Standard processes and a sprint rhythm.

  • Stakeholder management

    Working with leadership, partners and agencies.

Tools

From the results

  • 1 year

    Building the national lottery’s digital sales channel from scratch

    Azerlotereya · from planning to launch

  • -[X]%

    An automated data pipeline from ad APIs

    AzInTelecom · time spent on reporting

  • +[X]%

    AZAL: global campaigns and attribution

    AZAL · in international markets

Price

  • Monthly

    Fractional Head of Digital

    from about 2 500 AZN / month

    1-2 days a week · minimum 3 months

    Request this service

Hourly consulting: 80 - 150 AZN Prices are estimates. The final price follows a discussion of the project details.

Frequently asked questions

How many days a week do you work?

Usually 1-2 days. It can be increased for a while in critical periods.

Can you manage my team?

Yes. I set the goals, rhythm and priorities, and we share day-to-day coordination with the team lead.

What is the minimum term?

At least 3 months to see results. Then it continues monthly.

Other services

  • CRO

    Funnel and conversion growth

  • Ads and attribution

    Google, Meta, TikTok efficiency

  • Analytics

    GA4, GTM and dashboards

  • Digital product

    Web and app: from BRD to launch

  • Training

    Practical training for teams

Let us discuss me becoming your digital lead.

Let’s talk