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I turn digital channels into measurable growth.

For 7+ years I have brought SEO, advertising, analytics and digital product together into one system for banking, telecom, aviation, iGaming and e-commerce brands. I measure the result in business metrics, not in reports.

See the resultsWrite to work together

15+ brands worked with: AZAL, PASHA Bank, SIMA, Azerlotereya
Teaching Digital Marketing Analytics to master’s students at UNEC

Shamistan Isayev
Organic revenue
Q3 growth
Funnel conversion
  • Visit
  • Product
  • Cart
  • Sale
6x target
SIMA İmza downloads
  • 7+
    years in digital marketing and product
  • 6x
    SIMA İmza annual download target beaten
  • 1 year
    Azerlotereya.com from planning to launch
  • First
    iGaming brand to advertise on TikTok in Azerbaijan

Brands I have worked with

  • Azerlotereya
  • AZAL
  • PASHA Bank
  • SIMA
  • AZINCLOUD
  • AzInTelecom
  • Xalq Bank
  • Jobsearch.az
  • Irshad
  • Bakstone
  • BirBank
  • Wolt

Not a list of skills. Problems I can fix in your business.

Each problem comes with the metrics we target. Which one sounds familiar?

All services and tools
  • SEO

    Sales stop when the ads stop

    I build the organic channel around pages that bring sales and leads. For revenue, not for "position one".

  • CRO

    There is traffic, but no sales

    I measure the funnel step by step, find the leak and fix it with an A/B test plan.

  • Ads and attribution

    The budget is spent, the result is unclear

    I audit Google, Meta and TikTok accounts and make visible which sale every manat brings.

  • Analytics

    Data is scattered, decisions rely on gut feeling

    I bring GA4, GTM and ad APIs into one Data Studio system. From the CEO to the marketer, everyone sees their own number.

  • Digital product

    A new digital product needs to launch

    Sitemap, wireframes, BRD, design system and sprints. As business owner I take it from idea to use.

  • Fractional Head

    You need a digital lead, but not full-time

    Strategy, team and KPIs 1-2 days a week. I build an M-shaped team model and standard processes.

Problem, approach, result.

Azerlotereya.com: from planning to launch in one year

As business owner I made the sitemap, wireframes, design system and UI/UX myself and ran the development sprints. Around the site I built automated reporting and full funnel measurement.

  • 1 year
    to launch
  • +[X]%
    online share of sales
  • +[X]%
    conversion
UI/UX: my own
from design system to launch
  • 6x
    the annual download target

    SIMA İmza: six times the annual download target

    Conversion-led landing pages, mobile measurement with AppsFlyer, and campaigns.

    SIMA · Telecom
  • +[X]%
    in international markets

    AZAL: global campaigns and attribution

    An overall digital strategy, advanced web analytics and attribution models.

    AZAL · Aviation
  • First
    iGaming brand in Azerbaijan

    The first iGaming brand to advertise on TikTok

    Opening a new channel in a regulated industry, together with its brand and compliance risks.

    Azerlotereya · iGaming
  • First
    in Azerbaijani

    The first social listening tool in Azerbaijani

    Sentiment analysis and brand monitoring in the local language. Design, advice and internal adoption.

    Azerlotereya · Data

How I work: 4 steps, each with its own measure

The same logic in every project: measure, prioritise, deliver.

  1. Diagnosis

    An audit of channels, data, funnel and team. A picture of today in numbers.

  2. Priorities

    A plan ranked by impact and effort. Quick wins first.

  3. Delivery

    BRDs, tasks and sprints. One language with developers, designers and marketers.

  4. Measurement

    An automated dashboard. The result shows in revenue, not in a report.

Areas I lead

  • Digital Marketing

    Brand and performance marketing, budget, agency and team management.

  • Digital Business and Channels

    Owning the business result of web, app and partner channels: revenue, activation, retention.

  • E-commerce

    Sales growth across the funnel, conversion and marketplace channels.

  • Product and Growth

    Product roadmap, BRDs and sprints, experiment-led growth.

How I start: the first 90 days

  1. Days 1-30
    Listen and measure

    A channel, data and team audit. Closing measurement gaps. Agreeing baseline KPIs.

  2. Days 31-60
    Quick wins

    Shipping the 3-5 highest-impact fixes. A live dashboard for leadership.

  3. Days 61-90
    A plan that scales

    A 12-month roadmap, budget split, team structure and processes.

Estimate the price of your project

1. Choose services

2. Project scale

Estimated price

2 400 - 3 600 AZN

one-off project

This is an estimated price. The final price follows a discussion of the project details.

Request with this selection

2 services selected

Detailed pricing

I teach what I know. I apply what I teach every day.

All teaching
  • Explaining an offline experiment
    UNEC · 24 topics, 60 hours

    Digital Marketing Analytics and Big Data

    A mandatory course in UNEC’s master’s programme. Collecting and analysing big data from digital platforms and turning it into strategic decisions.

  • Shamistan Isayev speaking about conversion
    Talk and panel discussion · Baku

    Azerbaijan Marketing Summit 2026

    How much should conversion grow? and The next stage of digital marketing.

  • [A short quote from a former manager or client. Can come from a LinkedIn recommendation, with permission.]
    [Name][Role], [Company]
  • [A second quote. A sentence about a concrete result and the way of working has the strongest effect.]
    [Name][Role], [Company]

Marketer, product owner and lecturer. In one person.

I started my career with SEO and social media, grew with banking and aviation brands at an agency and built the digital strategy for government products in telecom. Today at Azerlotereya I own digital channels on both the marketing and the business side.

  1. 2023 - now
    Azerlotereya · Digital Channel and Marketing Manager
  2. 2026 - now
    UNEC · Adjunct Lecturer
  3. 2022 - 2023
    AzInTelecom · Head of Digital Marketing
  4. 2020 - 2022
    Jeykhun Imanov Studio · Head of Digital Marketing
  5. 2019 - 2020
    Yelload, ASANT Group, QSS Analytics, PELC · SEO and advertising

Writing

View all
  • Leadership · 6 min

    Build a decision system, not a dashboard

    Most teams collect charts but make no decisions. A simple rule: every panel answers one question.

Let us build your next stage of growth together.

A strategic partnership, a project, a talk or mentoring. I reply within 2 working days.

  • Service request

    A project, an audit, fractional leadership or training. The estimated price shows on the form.

  • Other enquiry

    A leadership role, a talk, mentoring or something else.

I want to estimate the price first