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A new digital product needs to launch

Sitemap, wireframes, BRD, design system and sprints. As business owner I take it from idea to use.

Estimate the priceSee results
Sprint 4 · board
  • To do3
  • In progress2
  • Done5
Case · Azerlotereya
1 year
From planning to launch

Who it is for

  • Corporate websites and portals

    Projects with a complex structure and many stakeholders.

  • E-commerce platforms

    Product catalogue, cart and payment flow.

  • Government and GovTech

    A simple, accessible interface for a broad audience.

  • Marketplace integrations

    A new sales channel on partner platforms.

The metrics we target

Not the launch date, but the result after launch.

At the start of every project we measure the baseline of these metrics, then report on the same metrics.

  • Should go down

    Time to market

    The time from idea to use.

  • Should go up

    Activation

    From sign-up to the first valuable action.

  • Should go up

    Retention

    Users coming back.

  • Should go up

    Online share of sales

    The digital channel's share of total sales.

How I work

  1. Discovery and BRD. Business goals, user flows and requirements.

  2. Structure and design. Sitemap, wireframes, design system and UI.

  3. Development. A sprint rhythm with in-house and external teams.

  4. Launch and measurement. Funnel measurement, KPIs and first optimisations.

What you get

  • BRD and requirements document
  • Sitemap and wireframes
  • Design system and UI
  • A launch plan and KPI framework

What is inside product work

  • Product ownership

    Priorities, backlog and stakeholder management.

  • Writing the BRD

    Precise requirements a developer can follow.

  • UX and UI design

    Designing the design system and screens myself.

  • Sprint management

    A daily, weekly and monthly rhythm.

Tools

From the results

  • 1 year

    Building the national lottery’s digital sales channel from scratch

    Azerlotereya · from planning to launch

  • 6x

    SIMA İmza: six times the annual download target

    SIMA · the annual download target

  • -[X]%

    A tool that extracts brand assets automatically

    Insight Hunter · manual work

Price

  • Project-based

    Strategy and product plan

    from about 1 500 AZN

    Discovery, BRD and roadmap. Full project leadership is agreed separately.

    Request this service

Hourly consulting: 80 - 150 AZN Prices are estimates. The final price follows a discussion of the project details.

Frequently asked questions

Do you write the code?

No. I lead the business owner and UX side and work with your development team or partners we choose.

At what stage can you join?

At any stage: an idea, a half-finished project or optimisation after launch.

Do you do the design too?

Yes, I designed the UI/UX of Azerlotereya.com myself. On large projects I work together with a designer.

Other services

  • CRO

    Funnel and conversion growth

  • Ads and attribution

    Google, Meta, TikTok efficiency

  • Analytics

    GA4, GTM and dashboards

  • Fractional Head

    A digital lead 1-2 days a week

  • Training

    Practical training for teams

Let us plan your next digital product together.

Let’s talk