KPI dashboard for leadership
A one-page marketing view a CEO can read in 30 seconds. Revenue, CAC, ROAS and channel share against target, with a weekly trend.
- Format
- Data Studio
- Type
- Template
- Topic
- Analytics
- Price
- Free
What is inside
A one-page view
The 6 most important metrics on one screen.
Against target
A monthly target and the gap next to each metric.
Channel share
Each channel’s real contribution to sales.
Target sheet
The Google Sheets source where you enter targets.
Reading guide
The question each chart answers.
Preview
A few rows from the main part of the file. The full version also has examples and explanations.
| Metric | This month | Target | Gap | Trend |
|---|---|---|---|---|
| Revenue | [X] ₼ | [X] ₼ | +[X]% | Rising |
| CAC | [X] ₼ | [X] ₼ | -[X]% | Falling |
| ROAS | [X] | [X] | +[X]% | Rising |
| Conversion | [X]% | [X]% | +[X]% | Flat |
| Organic share | [X]% | [X]% | +[X]% | Rising |
How to use it
Copy the template
Use "Make a copy" in Data Studio to take it to your account.
Connect the sources
Choose GA4 and the target sheet (Google Sheets).
Enter the targets
Enter the monthly targets in the sheet.
Share
Share with leadership as view-only.