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Data is scattered, decisions rely on gut feeling

I bring GA4, GTM and ad APIs into one Data Studio system. From the CEO to the marketer, everyone sees their own number.

Estimate the priceSee results
Sales dashboard · this month
  • Sessions[X]
  • Conv.[X]%
  • Revenue[X]
Case · AzInTelecom
-[X]%
Time spent on reporting

Who it is for

  • Leadership

    A one-page KPI view you can read in 30 seconds.

  • Marketing teams

    A single source for channel and campaign performance.

  • Product teams

    Funnel, activation and retention.

  • Agencies

    Automating client reporting.

The metrics we target

Not the number of dashboards, but the number of decisions made.

At the start of every project we measure the baseline of these metrics, then report on the same metrics.

  • Should go down

    Reporting time

    Hours spent on manual reporting.

  • Should go up

    Data accuracy

    Fewer mismatches between platforms.

  • Should go up

    Decision speed

    The time from question to answer.

  • Should go up

    Dashboard usage

    How often the dashboard is actually opened.

How I work

  1. Measurement plan. A KPI tree from business goal to event.

  2. Setup. GA4, GTM, dataLayer and Consent Mode.

  3. Data flow. An automated pipeline from ad and CRM APIs.

  4. Handover. Role-based dashboards and training for the team.

What you get

  • A measurement plan document
  • GA4 and GTM configuration
  • Role-based dashboards
  • A short training for the team

What is inside analytics

  • Measurement plan

    A KPI tree and an event map.

  • Event design and dataLayer

    A clear dataLayer agreement with the developer.

  • Data visualisation

    Dashboards where every chart answers one question.

  • API integrations

    Meta, LinkedIn, Google and Apple data in one place.

Tools

From the results

  • -[X]%

    An automated data pipeline from ad APIs

    AzInTelecom · time spent on reporting

  • +[X]%

    Enhanced Ecommerce and Conversions API

    Irshad · tracked revenue accuracy

  • 1 year

    Building the national lottery’s digital sales channel from scratch

    Azerlotereya · from planning to launch

Price

  • One-off

    Analytics setup

    from about 700 AZN

    2-4 weeks · measurement plan, GA4 and GTM, dashboard

    Request this service

Hourly consulting: 80 - 150 AZN Prices are estimates. The final price follows a discussion of the project details.

Frequently asked questions

Can you review our existing GA4 setup?

Yes, there is a separate analytics audit, from 500 AZN. You get a plan of fixes.

What about Consent Mode and privacy requirements?

Consent Mode v2 is set up, and I suggest alternatives such as Matomo when needed.

Do I need BigQuery for a dashboard?

Not always. Data Studio with direct connectors is often enough.

Other services

  • CRO

    Funnel and conversion growth

  • Ads and attribution

    Google, Meta, TikTok efficiency

  • Digital product

    Web and app: from BRD to launch

  • Fractional Head

    A digital lead 1-2 days a week

  • Training

    Practical training for teams

Let us turn your data into a system that drives decisions.

Let’s talk