AZEN
Contact

The budget is spent, the result is unclear

I audit Google, Meta and TikTok accounts and make visible which sale every manat brings.

Estimate the priceSee results
Sponsored · bank.az/credit-card
A credit card online in 5 minutes
    Case · PASHA Bank
    +[X]%
    PPC performance

    Who it is for

    • E-commerce

      Performance campaigns and product ads.

    • Banking and fintech

      Cost per enquiry and lead quality.

    • Aviation and travel

      Campaigns in international markets.

    • Mobile apps

      Install and activation campaigns.

    The metrics we target

    Revenue and cost, not clicks and impressions.

    At the start of every project we measure the baseline of these metrics, then report on the same metrics.

    • Should go up

      ROAS

      Revenue against every manat spent.

    • Should go down

      CAC

      The cost of acquiring one customer.

    • Should go down

      Cost per lead

      The efficiency of lead-generating campaigns.

    • Should go up

      Channel share

      Each channel's real contribution to sales.

    How I work

    1. Account audit. Campaign structure, targeting and budget split.

    2. Tracking fixes. Conversions, the Conversions API and mobile measurement.

    3. Attribution. Establishing each channel's real contribution.

    4. Budget plan. Reallocation and a weekly optimisation rhythm.

    What you get

    • An account audit report
    • A conversion and attribution map
    • A budget allocation plan
    • An ad performance dashboard

    What is inside paid media

    • Campaign structure

      Building search, social and video campaigns.

    • Attribution models

      From last click to a data-driven model.

    • Conversions API

      Server-side conversion delivery.

    • Mobile measurement

      MMP setup and install attribution.

    Tools

    From the results

    • First

      The first iGaming brand to advertise on TikTok

      Azerlotereya · iGaming brand in Azerbaijan

    • +[X]%

      AZAL: global campaigns and attribution

      AZAL · in international markets

    • +[X]%

      PASHA Bank SME and Retail: SEO, PPC, analytics

      PASHA Bank · organic traffic

    Price

    • One-off

      Ads audit

      from about 600 AZN

      1-2 weeks · audit, attribution map, budget plan

      Request this service

    Hourly consulting: 80 - 150 AZN Prices are estimates. The final price follows a discussion of the project details.

    Frequently asked questions

    Do you run the campaigns day to day?

    No. I set the strategy, the audit and the optimisation rhythm. Your team or agency runs the day-to-day.

    Which platforms do you work with?

    Google Ads, Meta, TikTok and AppsFlyer for mobile campaigns.

    Why does attribution matter?

    Without proper attribution the budget goes to the channel with the most clicks, not the one with the most sales.

    Other services

    • CRO

      Funnel and conversion growth

    • Analytics

      GA4, GTM and dashboards

    • Digital product

      Web and app: from BRD to launch

    • Fractional Head

      A digital lead 1-2 days a week

    • Training

      Practical training for teams

    Let us check together how much of your ad budget is wasted.

    Let’s talk