PASHA Bank SME and Retail: SEO, PPC, analytics
Full-spectrum digital marketing for the bank’s SME and Retail lines: SEO, PPC campaigns and performance reporting in Data Studio.
- Role
- Digital Marketing Manager (agency)
- Year
- 2020 - 2021
- Business lines
- SME and Retail
- Channels
- SEO, PPC, analytics
Product pages were weak in search
People search Google for products such as loans, cards and business accounts, but the bank’s pages were barely visible for those queries. Ads ran separately, without measurement.
Goals
- Organic visibility on product queries
- Optimise PPC for applications
- See SEO and PPC in one report
How we did it
Technical audit
Indexing, speed and structure.
Product pages
Content that matches search intent.
PPC
A campaign structure built around applications.
Reporting
A view by channel and product.
Results in %
- +[X]%organic traffic
- +[X]%PPC performance
- -[X]%cost per application
In a bank SEO is product work: every product page is a sales page.