SEO audit checklist
A prioritised checklist for technical, on-page and content SEO. Every item says where to check it and when it is urgent.
- Format
- Type
- Checklist
- Topic
- SEO
- Price
- Free
What is inside
Technical SEO
Indexing, speed, canonicals, redirects.
On-page
Titles, descriptions, headings, internal links.
Content
Search intent, duplicate and thin pages.
Links
Broken and toxic links.
Measurement
Search Console and GA4 setup.
Preview
A few rows from the main part of the file. The full version also has examples and explanations.
| Item | Where to check | Priority |
|---|---|---|
| Pages are indexed | Search Console | High |
| robots.txt does not block key pages | robots.txt | High |
| Every page has a unique title | Screaming Frog | Medium |
| Core Web Vitals are green | Search Console | Medium |
| No broken internal links | Screaming Frog | Medium |
How to use it
Download and print
Or mark up the PDF on screen.
Crawl
Crawl the site with Screaming Frog.
Check the items
Tick each item and note the problem.
Prioritise
Fix the "High" items first.