GA4 event plan
A map of events, parameters, custom dimensions and conversions for every funnel step. Developers, marketers and analysts work from one document, so the GA4 setup is not left to guesswork.
- Format
- Google Sheets
- Type
- Template
- Topic
- Analytics
- Price
- Free
What is inside
Event map
Funnel step, event name, trigger and owner.
Parameters
Each event’s parameters and sample values.
Custom dimensions
A ready list to register in GA4.
Conversions
Which events are key events and why.
QA check
Test steps with DebugView.
Preview
A few rows from the main part of the file. The full version also has examples and explanations.
| Funnel step | Event | Trigger | Parameters | Conversion |
|---|---|---|---|---|
| Product view | view_item | Product page | item_id, price | No |
| Cart | add_to_cart | "Add to cart" click | item_id, value | No |
| Checkout | begin_checkout | Checkout opens | value, coupon | No |
| Purchase | purchase | Thank-you page | transaction_id, value | Yes |
| Lead | generate_lead | Form submitted | form_name | Yes |
How to use it
Take a copy
Download the file or copy it to your own Google Sheets.
Write the funnel
Start from the business goal: which steps lead to a sale.
Agree the dataLayer
Confirm event and parameter names with the developer.
Build and check
Build it in GTM and test with the steps in the QA tab.