UTM builder and naming convention
One UTM standard across campaigns. The sheet builds the link, and the naming rule ends the "facebook", "Facebook" and "fb" mess in reports.
- Format
- Google Sheets
- Type
- Template
- Topic
- Analytics
- Price
- Free
What is inside
Link builder
Fill in the fields and a formula builds the link.
Naming rule
Lower case, hyphens, a date format.
Source list
Allowed source and medium values.
Campaign log
Who created each link and when.
Preview
A few rows from the main part of the file. The full version also has examples and explanations.
| Campaign | Source | Medium | Content | Final link |
|---|---|---|---|---|
| 2026-11-qara-cume | paid-social | video-15s | sayt.az/?utm_source=facebook&... | |
| 2026-11-qara-cume | cpc | axtaris-brend | sayt.az/?utm_source=google&... | |
| bulleten-noyabr | mailchimp | esas-duyme | sayt.az/?utm_source=mailchimp&... |
How to use it
Take a copy
Download the file or copy it to Google Sheets.
Read the rule
Agree on the naming rule with your team.
Build links
Fill in the fields, take the link.
Keep the log
Every new campaign lands in the sheet.