Who it is for
Marketing teams
GA4, GTM and reporting skills.
Leadership
Reading dashboards and making decisions with data.
Agencies
Client reporting and a measurement standard.
Universities and programmes
Guest lectures and master classes.
The metrics we target
Not the hours taught, but what the team can do after the training.
At the start of every project we measure the baseline of these metrics, then report on the same metrics.
- Should go up
Independence
Reports the team can build and read on its own.
- Should go up
Report quality
Clear reports that lead to decisions.
- Should go up
Tool adoption
Real use of GA4 and Data Studio.
- Should go down
Outside dependence
Less need for agencies and freelancers.
How I work
Needs analysis. The team's level and goals.
Tailoring the programme. Based on your accounts and data.
Sessions and practice. A live exercise in every session.
Final project. The team's own dashboard and feedback.
What you get
- A tailored training programme
- Slides and templates
- Practical exercises
- Certificates and recommendations
What is inside the training
GA4 and GTM
The event model, conversions, dataLayer.
Data Studio
Role-based dashboards.
Data storytelling
From number to decision: how to structure a presentation.
Attribution
Understanding each channel's real contribution.
Tools
- Google Analytics 4Reports and explorations
- Google Tag ManagerHands-on event setup
- Google Data StudioThe team's own dashboard
Price
- Per day
Corporate training
from about 600 AZN / dayHalf day, full day or a 4-week programme
Request this service
Hourly consulting: 80 - 150 AZN Prices are estimates. The final price follows a discussion of the project details.
Frequently asked questions
Is the training online or in person?
Both are possible. In person in Baku, online for other cities and countries.
How large can the group be?
6-15 people works best for hands-on training.
In which language is the training held?
In Azerbaijani and Turkish. Materials in English can also be prepared.