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Marketer, product owner and lecturer. In one person.

I started my career in 2019 with SEO and social media. I grew with banking, aviation and government projects at an agency and built the strategy for government digital products in telecom. Today at Azerlotereya I own digital channels on both the marketing and the business side. Alongside that I teach Digital Marketing Analytics and Big Data to master’s students at UNEC and am doing a PhD in International Business at Istanbul Gedik University.

LinkedInGet in touch
Shamistan Isayev speaking at Azerbaijan Marketing Summit 2026
7+ years
10+ companies, 15+ brands
PhD candidate
Istanbul Gedik University

How I think

  • If it is not measured, it does not exist

    Every project starts with a measurement plan, not a dashboard.

  • An M-shaped team

    Everyone deep in their own field and literate in the neighbouring ones.

  • Like a business owner

    I run a revenue line, not a marketing channel.

Career

Click a role for details.

  1. 2025 - now
    Azerlotereya · Digital Channel and Marketing Manager

    Both marketing lead and business owner for Azerlotereya.com The first iGaming TikTok ads in Azerbaijan Digital promotion of the BirBank x Azerlotereya integration Leading an M-shaped digital marketing team The first social listening tool in Azerbaijani

  2. 2026 - now
    UNEC · Adjunct Lecturer, Digital Marketing Analytics and Big Data

    A mandatory master’s course: 24 topics, 60 hours, taught in English Predictive analytics, segmentation and ROI measurement Practice with Power BI, Tableau, Python, SQL and GA4

  3. 2023 - 2025
    Azerlotereya · Digital Marketing Supervisor

    The full development cycle of Azerlotereya.com: sitemap, wireframes, design system, UI BRDs and sprint management Instant lotteries on Wolt Marketplace A programmatic YouTube SEO strategy

  4. 2023
    AzInTelecom · Head of Digital Marketing

    Leading the digital marketing, design and development team Digital strategy for the public cloud product Rebranding SIMA and its sub-brands

  5. 2022 - 2023
    AzInTelecom · Digital Marketing Manager

    SIMA İmza: six times the annual download target An automated data pipeline from ad APIs to Data Studio Dynamic brand books in Webflow AppsFlyer and e-mail automation

  6. 2021 - 2022
    Jeykhun Imanov Studio · Head of Digital Marketing

    Global digital strategy and attribution for AZAL Strategy and dashboards for West Appliances, Jobsearch.az, Irshad and Bakstone Web projects for the Ministry of Health, Xalq Bank and Deniz Mall Product owner of the Insight Hunter tool

  7. 2020 - 2021
    Jeykhun Imanov Studio · Digital Marketing Manager

    SEO, PPC and analytics for PASHA Bank SME and Retail Renewing the agency’s digital services

  8. 2019 - 2020
    Yelload, ASANT Group, QSS Analytics, Qlobus, PELC · Early career

    Technical SEO audits and ad campaigns Building WordPress websites First place on Google for "praktik ingilis dili" (practical English)

Skills

View by service

  • SEO

    Technical, on-page, content

  • CRO

    Funnel, hypotheses, A/B tests

  • PPC and attribution

    Google, Meta, TikTok

  • Web analytics and dashboards

    Measurement plan, GA4, GTM

  • Product ownership and UX

    BRDs, wireframes, design systems

  • Strategy and team

    M-shaped teams, KPIs

  • Data storytelling and training

    Teams and university

Tools

All 35 tools
  • Analytics

    Google Analytics 4

    Event-based web and app analytics. Funnels, conversions and audiences.

  • Analytics

    Google Tag Manager

    Managing tracking tags and the dataLayer without code.

  • Data and BI

    Google Data Studio

    A free dashboard tool. Shows GA4, ad and spreadsheet data in one place.

  • Data and BI

    Google BigQuery

    A serverless data warehouse. GA4 raw data and large-scale SQL analysis.

  • SEO

    Google Search Console

    Your site's visibility in Google Search, indexing and queries.

  • SEO

    Semrush

    An SEO and advertising platform for keywords, competitors and site audits.

  • Advertising

    Google Ads

    Search, YouTube, Display and Performance Max campaigns.

  • Advertising

    Meta Ads

    Facebook and Instagram ads, Pixel and Conversions API.

  • Advertising

    TikTok Ads

    Short-video campaigns, Spark Ads and a young audience.

  • Analytics

    Matomo

    Open-source web analytics where you keep the data.

  • Website and design

    Webflow

    A visual site builder, CMS and hosting in one place.

  • Website and design

    Figma

    Design, prototypes and design systems with your team in the browser.

  • Automation and AI

    Claude Code

    Anthropic's agentic coding tool. Works directly in your codebase.

  • Backend

    Supabase

    An open-source backend on Postgres: auth, storage, API.

Education

  • PhD, International Business and Trade

    Istanbul Gedik University · 2025 - 2029

  • MSc, Innovation and Project Management

    UNEC · 2020 - 2022

  • BSc, Management

    UNEC · 2016 - 2020

Languages

Azerbaijani
Native
Turkish
Fluent
English
Intermediate
Russian
Basic

Let us talk about what we could build in your team.

Get in touch