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Ahrefs: the SEO tool for backlink and competitor analysis

Ahrefs is an SEO platform with one of the largest backlink databases. With Site Explorer, Keywords Explorer and Site Audit it shows a site's link profile, competitors' content and technical health.

Type
SEO platform
Price
Paid, free Webmaster Tools
Strength
Backlink database
Core module
Site Explorer
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What is Ahrefs?

Ahrefs crawls the web with its own crawler and stores which site links to which page. With this database you can see any domain's link profile, the pages that bring it organic traffic and the keywords it ranks for.

For your own site Ahrefs Webmaster Tools is free: it gives a technical audit and a backlink list. Competitor research and the keyword database need a paid plan.

What Ahrefs makes possible

  1. Backlink profile

    New, lost and low-quality links.

  2. Competitors' top pages

    Which content brings traffic.

  3. Keyword research

    Volume, difficulty and click data.

  4. Site Audit

    Technical SEO errors and priorities.

  5. Link opportunities

    Sites that link to competitors but not to you.

  6. Rank tracking

    Movement on target keywords.

What Ahrefs works with

  • Google Search Console

    Your site's visibility in Google Search, indexing and queries.

    Open the guide

  • Semrush

    An SEO and advertising platform for keywords, competitors and site audits.

    Open the guide

  • Screaming Frog

    A desktop crawler that crawls your site like Google. The basis of a technical SEO audit.

    Open the guide

  • Google Analytics 4

    Event-based web and app analytics. Funnels, conversions and audiences.

    Open the guide

My experience

Projects where I used Ahrefs:

  • [Project: brand, what I built, result %]
  • [Project: brand, what I built, result %]
See the cases

Ahrefs resources

  • Checklist

    SEO audit checklist

  • Blog

    Show revenue, not rankings, in your SEO report

  • Guide

    Google Search Console guide

  • Training

    Ahrefs training

    Hands-on Ahrefs training for your team, on your own account and data.

  • Service

    SEO audit

    Technical, on-page and content audit with a 90-day plan.

    from about 800 AZN

Questions about Ahrefs

Is Ahrefs free?

Ahrefs Webmaster Tools is free for your own site. The full platform is paid.

What is Domain Rating?

A 0-100 score from Ahrefs based on the link profile. It is not a Google metric; use it for comparison.

Do I need to get backlinks?

Quality, relevant links still matter. Bought spam links create risk.

Other tool guides

All tools
  • Google Search ConsoleSEO
  • SemrushSEO
  • Screaming FrogSEO
  • Google Analytics 4Analytics