A tool that extracts brand assets automatically
As product owner I led a tool that collects the logo, colours, fonts and social links from a website link automatically. It cut manual work in the agency’s briefs and audits.
- Role
- Product Owner
- Year
- 2021 - 2022
- Type
- Internal SaaS tool
- Users
- The agency team
Every new client started with the same manual work
With every new client the team collected the logo, colours, fonts and social accounts from their website by hand. It took hours each time and led to mistakes.
Goals
- Extract brand assets from one link
- Pass the result into the brief template
- Daily use by the team
How we did it
Problem
A map of the team’s repetitive work.
MVP
Extracting the logo, colours and fonts.
Expansion
Social links and meta data.
Adoption
Integration into brief and audit templates.
Results in %
- -[X]%manual work
- [X] sper website
- [X]active users
The best internal tool starts with the work the team complains about.