First place for "praktik ingilis dili" (practical English)
We built the site for a language school, did technical and on-page SEO, and reached first place on Google for the main query with blog content.
- Role
- SEO and website
- Year
- 2019 - 2020
- Industry
- Education
- Platform
- WordPress
A good course that search could not see
Students turned to Google to find a course, but the school either had no site or did not show up on the main queries. Sign-ups depended entirely on word of mouth.
Goals
- A fast, well-structured site
- Page one on the main queries
- A flow of sign-ups from the site
How we did it
Website
A fast, simple structure on WordPress.
Technical SEO
Indexing, speed, schema.
On-page
Pages that match search intent.
Blog
Posts that answer students’ questions.
Results in %
- #1on the main Google query
- +[X]%organic sign-ups
- +[X]%organic traffic
In a small market a precise query brings more sales than a high-volume one.