WordPress: the world's most widely used CMS
WordPress is an open-source content management system that runs a large share of the web. With thousands of themes and plugins you can build anything from a blog to an online shop.
- Type
- Open-source CMS
- Price
- Free, hosting and plugins extra
- E-commerce
- WooCommerce
- Language
- PHP
What is WordPress?
In WordPress content is managed as pages and posts; the theme sets the look and plugins add features. With the Gutenberg block editor the team can build pages without code.
Flexibility has a price: too many plugins hurt speed and security. With good hosting, caching, an update plan and a minimal set of plugins, WordPress is fast and reliable.
What WordPress makes possible
Content management
Blog, pages and media.
SEO plugins
Meta, sitemap and schema.
WooCommerce
Products, cart and payment.
Multilingual site
With translation plugins.
Forms
Enquiries and CRM integration.
Headless use
A separate front end over the REST API.
What WordPress works with
- Open the guide
Google Tag Manager
Managing tracking tags and the dataLayer without code.
- Open the guide
Google Analytics 4
Event-based web and app analytics. Funnels, conversions and audiences.
- Open the guide
Google Search Console
Your site's visibility in Google Search, indexing and queries.
- Open the guide
Screaming Frog
A desktop crawler that crawls your site like Google. The basis of a technical SEO audit.
- Open the guide
Mailchimp
E-mail marketing, audience segments and automation.
My experience
Projects where I used WordPress:
- [Project: brand, what I built, result %]
- [Project: brand, what I built, result %]
WordPress resources
Questions about WordPress
Is WordPress free?
The software is free. Hosting, the domain, premium themes and plugins cost money.
Why are WordPress sites slow?
The most common reasons: weak hosting, too many plugins, unoptimised images and no caching.
Is it secure?
Yes, with an up-to-date core and plugins and strong sign-in rules. Most problems come from outdated plugins.