SIMA İmza: six times the annual download target
We built the user acquisition system for the SIMA İmza digital signature app: conversion-led landing pages, mobile measurement with AppsFlyer, and campaigns.
- Role
- Digital Marketing Manager
- Year
- 2022 - 2023
- Company
- AzInTelecom
- Product
- Mobile app
A new product, a new habit
A digital signature was a new idea for users. We had to explain both what the app does and why to download it now.
Goals
- Reach the annual download target
- Measure each channel’s contribution to downloads
- Grow the step from download to activation
How we did it
Landing pages
One goal, one action: download.
Mobile measurement
Channel and campaign attribution with AppsFlyer.
Campaigns
Search, social and app campaigns.
Activation
First use through e-mail and notifications.
Results in %
- 6xthe annual download target
- +[X]%landing page conversion
- -[X]%cost per install
Without mobile measurement a download target is just a guess.