The first social listening tool in Azerbaijani
We built a tool that understands, in Azerbaijani, what people say about the brand on social media. I worked on design, advice and internal adoption.
- Role
- Digital Channel and Marketing Manager
- Year
- 2025
- Language
- Azerbaijani
- Type
- Sentiment and monitoring
Existing tools did not understand Azerbaijani
International social listening tools work well in Russian and English but often get sentiment wrong in Azerbaijani. There was no reliable source for brand communication.
Goals
- Sentiment analysis in the local language
- Brand and competitor monitoring in one view
- Daily use by the team
How we did it
Requirements
Which questions the team needs answered.
Design
The structure and visual language of the dashboard.
Testing
Accuracy checks on real posts.
Adoption
An internal launch and usage rules.
Results in %
- Firstsocial listening tool in Azerbaijani
- [X]%sentiment accuracy
- -[X]%manual monitoring time
Language is not a detail. A tool that does not understand data in its own language leads to wrong decisions.