Microsoft Clarity: free heatmaps and session recordings
Microsoft Clarity is a free tool that shows how people move through your site. It collects heatmaps, session recordings and frustration signals such as "rage clicks" automatically. It is one of the first tools I set up in a CRO audit.
- Made by
- Microsoft
- Price
- Free
- Core features
- Heatmaps, session recordings
- Integration
- With GA4
What is Microsoft Clarity?
Clarity connects to a site with one snippet and records every session. Heatmaps show what people click and how far they scroll; recordings show one user's path.
The most valuable part is the signals: repeated clicks on one spot (rage clicks), clicks that lead nowhere (dead clicks), quick backs. They show why the funnel leaks faster than the numbers do.
What Clarity makes possible
Heatmaps
Click, scroll and attention maps.
Session recordings
Watching a real user's path.
Frustration signals
Rage and dead clicks.
Segment filters
By source, device and page.
GA4 integration
From a GA4 segment to its recordings.
AI summaries
Short automatic summaries of sessions.
What Clarity works with
- Open the guide
Google Analytics 4
Event-based web and app analytics. Funnels, conversions and audiences.
- Open the guide
Google Tag Manager
Managing tracking tags and the dataLayer without code.
- Open the guide
Hotjar
Heatmaps, session recordings and on-site surveys.
- Open the guide
GrowthBook
An open-source feature flag and A/B testing platform.
My experience
Projects where I used Clarity:
- [Project: brand, what I built, result %]
- [Project: brand, what I built, result %]
Clarity resources
Questions about Clarity
Is Clarity really free?
Yes, it is free with no traffic limit.
Does it slow the site down?
The script loads asynchronously; the impact is usually not noticeable.
Is personal data recorded?
Form fields are masked by default. Sensitive areas need extra masking.