Programmatic YouTube SEO for draw and game videos
We built templated titles, descriptions and a playlist structure for hundreds of draw and game videos. The videos became findable in YouTube and Google search.
- Role
- Digital Marketing Supervisor
- Year
- 2023 - 2025
- Channel
- YouTube
- Approach
- Programmatic SEO
Many videos, none of them found
A video went up after every draw, but titles and descriptions were random. When people searched for queries like "draw results", the brand’s videos did not show up.
Goals
- One naming standard for every video
- Templates that match search queries
- Grow watch time with a playlist structure
How we did it
Query research
How people search for draws and games.
Templates
Templates with variables for titles, descriptions and tags.
Playlists
A structure by game and date.
Tracking
YouTube Studio and Search Console data.
Results in %
- +[X]%video visibility
- +[X]%views from search
- [X]videos updated with templates
With a lot of content, manual work does not scale. Writing a rule beats writing every video by hand.