Bringing instant lotteries to Wolt Marketplace
We took instant lotteries beyond retail points onto Wolt Marketplace and built a new sales channel with content, analytics and promo strategy.
- Role
- Digital Marketing Supervisor
- Year
- 2023 - 2025
- Platform
- Wolt Marketplace
- Product
- Instant lotteries
The product sold only at physical points
Instant lotteries are an impulse buy, but they sold only at retail points. Selling on a delivery platform meant both a new audience and a new moment of purchase.
Goals
- List the product in line with marketplace rules
- Secure visibility in the catalogue
- Measure sales and promo impact
How we did it
Catalogue content
Product names, images and descriptions.
Promo plan
In-platform campaigns and bundles.
Analytics
A weekly report on sales data.
Optimisation
Changes based on best-selling products and hours.
Results in %
- +[X]%revenue from the new sales channel
- [X]products in the catalogue
- +[X]%sales during promos
A new channel does not need a new product. Sometimes it is enough to bring the same product to a new moment of purchase.