The next stage of digital marketing
As a panel speaker at Azerbaijan Marketing Summit 2026 we talked about AI, data and team structure.
- Event
- Azerbaijan Marketing Summit
- Year
- 2026
- Format
- Panel discussion
- Role
- Speaker
Questions we discussed
Will AI replace the marketer?
My position: It replaces routine work: reports, first drafts, simple analysis. The marketer’s value stays in asking the question and owning the decision.
Is there enough data in a small market?
My position: With little volume, discipline matters more than models: correct measurement, a clear hypothesis, long-term comparison. Little data beats wrong data.
Which roles should a team have?
My position: An M-shaped team: everyone has one deep specialism, but measurement and customer understanding are shared by all.
What is the key skill for the next 3 years?
My position: Reading data and turning it into a story. Tools change; the skill of presenting a clear decision to leadership stays.
Tools change every year. The skill of turning data into decisions does not.
Looking for a speaker for your event?
I join talks and panels on data, analytics, CRO and digital team structure.