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Yandex Metrica: free analytics and session recordings

Yandex Metrica is a free web analytics service. Next to standard reports it gives Webvisor session recordings and click maps in one place. It is still widely used in projects with a Russian-speaking audience and Yandex advertising.

Made by
Yandex
Price
Free
Core feature
Webvisor
Data retention
Long-term retention
View the serviceGet training

What is Yandex Metrica?

Metrica collects visit, source, goal and e-commerce data with one counter snippet on the site. Webvisor shows individual sessions like a video: you see where a user paused and where they got stuck in a form.

Set up next to GA4, the two sources check each other and Webvisor shows the reason behind the numbers. For privacy, fields with personal data must be hidden from recordings.

What Metrica makes possible

  1. Goals and conversions

    Form, click and purchase goals.

  2. Webvisor

    Watching sessions like a video.

  3. Click and scroll maps

    Which part of the page works.

  4. Form analytics

    Which field users give up on.

  5. Segments

    Comparison by source, device and behaviour.

  6. Logs API

    Sending raw data to BI and a warehouse.

What Metrika works with

  • Google Tag Manager

    Managing tracking tags and the dataLayer without code.

    Open the guide

  • Google Analytics 4

    Event-based web and app analytics. Funnels, conversions and audiences.

    Open the guide

  • Google Data Studio

    A free dashboard tool. Shows GA4, ad and spreadsheet data in one place.

    Open the guide

  • Google BigQuery

    A serverless data warehouse. GA4 raw data and large-scale SQL analysis.

    Open the guide

My experience

Projects where I used Metrica:

  • [Project: brand, what I built, result %]
  • [Project: brand, what I built, result %]
See the cases

Metrika resources

  • Template

    GA4 event plan

  • Template

    UTM builder and naming convention

  • Guide

    Google Analytics 4 guide

  • Training

    Metrica training

    Hands-on Metrica training for your team, on your own account and data.

  • Service

    Analytics setup

    Measurement plan, tracking setup and reports. Delivered in 2-4 weeks.

    from about 700 AZN

Questions about Metrika

Is Yandex Metrica free?

Yes, the core features are free.

If I have GA4, do I need Metrica?

It is useful for Webvisor and form analytics. But with two counters, goals should be named with the same logic.

Does personal data end up in recordings?

It can if not set up correctly. Special attributes are used to hide form fields from recordings.

Other tool guides

All tools
  • Google Analytics 4Analytics
  • Google Tag ManagerAnalytics
  • MatomoAnalytics
  • PostHogAnalytics