AZEN
Contact

Dynamic web brand books in Webflow

We turned three brands’ PDF brand books into web guides that stay current and are easy to share. Logo, colours, fonts and templates in one link, always the latest version.

Role
Digital Marketing Manager
Year
2022 - 2023
Platform
Webflow
Brands
3

The brand book was a PDF and everyone had a different version

Agencies, designers and partners worked from old PDFs. When the brand changed, there was no way to get the update to everyone.

Goals

  • Gather the brand rules in one live link
  • Make assets easy to download
  • Update without a developer

How we did it

  1. Structure

    Logo, colour, typography, templates and examples.

  2. Webflow CMS

    The same collections for every brand.

  3. Assets

    Downloadable files and codes.

  4. Handover

    An update process for the team.

Results in %

  • 3
    brands with a live brand book
  • -[X]%
    brand consistency requests
  • 1 link
    for every partner

Tools used in this project

  • Webflow

  • Figma

A brand rule that cannot be found does not exist.
My key lesson from this project
  • Next case

    AZAL: global campaigns and attribution

  • Related service

    Digital product

  • Have a similar project?

    Let us talk